The theme of the 2025 event is "The Future of Digital Commerce", which outlines the current status of the Seamless Middle East and its value to all 21st century businesses.

Spanning digital payments, fintech, banking, retail, e-commerce, carding, and identity industries, Seamless is a source of learning and insight for consumer goods companies and a forum for entrepreneurs, innovators, and others to come together to shape the future.

The three-day event covers a total of eight themes: Seamless Payments, Seamless Fintech, Seamless Banking, Seamless Identification, Seamless Carding, Seamless Retail, Seamless E-Commerce and Seamless Digital Marketing. In 2025, around 750 exhibitors will exhibit in these areas, showcasing the latest innovations and solutions. As in previous years, attendees will be offered a dedicated networking lounge, a guest buyer program and a networking app to help them make their visit as efficient as possible.

The fringe sessions will explore the latest trends, market disruptions, and technologies shaping e-commerce and its related sectors. With 500 top speakers in attendance this year, there's really something for everyone.