Today, the premier international optical fair is a must-attend event for opticians around the world and will be held for the fifth time in 2025.

The theme of this year's exhibition is "The Intersection of Innovation and Fashion", and for the delegates, this year's exhibition is of great significance and value. Hundreds of global eyewear and optical brands will be on display at the show site. The fair is committed to providing the best trade platform for eyewear buyers from the Middle East, Africa and South Asia to help them do business.

At the same time, a three-day knowledge seminar will be held. Presented by global optics experts, these seminars will provide attendees with a unique learning experience covering advanced technologies and management practices, enhancing their understanding of current trends and best practices. The seminar includes the VP Academy, which blends technical expertise, marketing skills, and industry insights, and participants can earn 5.5 CPD credits.

The expo will also host a number of awards and recognition activities. The VisionPlus Awards will recognize outstanding brands and professionals from the field of optometry. In addition, the You&Eye Global Opticians Awards will recognise outstanding talent in the field of optometry in a grand and dynamic ceremony.