As one of the most influential exhibitions in the global construction industry, BIG5 attracts building materials, engineering machinery, design and construction companies from all over the world every year. Many Chinese brands wish to expand into the Middle East market through this exhibition, but face challenges such as booth designs that do not meet international standards, complicated construction processes, and limited business matching resources. With rich exhibition experience and local resources, Global Innovation Technology Research Institute provided one-stop booth construction and business development services for a number of Chinese companies to ensure that their brands stood out at the exhibition.
During the project start-up phase, we gained an in-depth understanding of the exhibitor's brand positioning, product characteristics and market objectives, and developed a booth design that met the aesthetic and functional needs of the international market. By combining corporate branding elements, interactive display areas, multimedia presentations and other innovative designs, we ensured that the booth not only met the high requirements of the BIG5 exhibition, but also enhanced the brand image of the exhibitors. For the construction of the booth, we integrated the resources of local high-quality builders, who were responsible for the procurement of materials, construction management, on-site coordination and other processes to ensure that the booth was completed on time and with high quality.
In addition, in order to help Chinese companies achieve accurate business matching during the show, we conducted target customer screening before the show and matched potential buyers in advance through industry associations, chambers of commerce and local partners. During the show, we organised a series of business meetings and networking events to enable exhibitors to connect directly with building developers, contractors and material buyers in the Middle East market. After the show, we also provide follow-up support to help companies connect with local agents, partners and government resources to promote practical cooperation.
The booth construction and business development services at BIG5 not only helped Chinese brands gain exposure in the international market, but also facilitated a number of enterprises to reach preliminary co-operation intentions with Middle East customers. With professional exhibition planning, accurate market matching and efficient execution, Global Innovation Technology Research Institute provided Chinese enterprises with one-stop exhibition services and helped brands go overseas efficiently.