As one of the world's largest food and beverage exhibitions, Gulfood attracts more than 120,000 buyers and brands every year, making it an important platform for the global food industry to explore new markets. Many Chinese food companies are looking to take advantage of this exhibition to enter the Middle East market and promote their premium health food brands.

However, some of these brands face a number of challenges when entering the market, including halal certification requirements, fierce competition, and a lack of local distributor resources. After analyzing the client's needs, Global Innovation Technology Institute developed a comprehensive market entry strategy. Firstly, we assisted the client in completing the Halal certification and related food safety compliance procedures to ensure that the products met the sales standards of the Middle East market. Secondly, we optimized the product packaging and promotional strategy according to the taste preferences of Middle Eastern consumers, to make the brand more attractive at exhibitions. In addition, we leveraged our industry resources to help the client connect with major local food distributors, arrange precise business negotiations, and lay out sales channels for the brand.