GITEX GLOBAL, as one of the most influential technology exhibitions in the world, gathers cutting-edge technology enterprises from all over the world, such as artificial intelligence, cloud computing, blockchain, smart manufacturing, and so on. GITEX GLOBAL was commissioned by Shanghai Shangmi Technology to provide all-round exhibition support to help it smoothly enter the Middle East market and enhance its brand influence. However, the company has low market awareness in the Middle East, lacks local business networks, and has an unclear exhibition marketing strategy, requiring the rapid development and implementation of an efficient marketing plan.
To address these challenges, Global Innovation Technology Research Institute provided a one-stop exhibition service, including booth site selection, booth design and construction, brand marketing planning, and precise business matching. Through our resource network, we successfully matched companies with potential local partners and assisted in arranging business negotiations.
In addition, we integrated the publicity channels of social media, news reports, and industry opinion leaders to create multi-dimensional exposure for the brand both online and offline. During the exhibition, the company's booth attracted more than 500 potential customers, of which more than 20 companies expressed their intention to cooperate with the company, and after the exhibition, we facilitated three local companies in the Middle East to enter into a formal strategic cooperation agreement. At the same time, the brand also received high attention from the UAE government and technology industry leaders, laying a solid foundation for future market expansion.