Following three successful editions, the World Coffee Show will be held again in 2025 to connect coffee producers, manufacturers, retailers, traders and the wider industry.

Tailored to the UAE's thriving coffee business and those looking to tap into the emerging coffee industry in the wider region, WOC provides an integrated platform for innovation, education and business across a multifaceted coffee market and industry.

More than 300 exhibitors will gather at the exhibition site. In addition, the exhibition will feature a baking village, UAE National Championships, SCA Community Lounge, Coffee Design Awards, Best New Product Competition and Display, Lectures, Workshops and more. For exhibitors, facilities such as cupping rooms will help them showcase their new products in the best possible light.

The MENA coffee market is expected to reach $1.33 billion by 2030, with an expected annual growth rate of 3.6% over the next five years, which is a significant event for all those directly involved in the industry, as well as those in the relevant HORECA sector (hotels, restaurants, and cafes/catering).