The Middle East Beauty Expo is a celebration of the innovation, creativity and talent that drives the multi-billion dollar beauty industry.

Now in its 29th year, the show is the "meeting place of beauty and business", bringing together professionals, creatives and industry leaders for three days and includes a variety of events, expert talks, product demonstrations and more. From retailers and distributors to manufacturers, traders and government agencies, people from all walks of life will be involved, providing valuable networking opportunities.

Beautyworld Middle East offers visitors a hands-on experience of the latest products, ingredients and technologies that are trendsetting in the beauty industry. Immersive presentations on topics such as hair, nails, make-up and fragrance will create an unforgettable experience for visitors and demonstrate the power of the beauty industry and the transformative power of therapies in real time.

In order to enhance the excitement of the event, a number of competitions will be held during the exhibition, allowing talented players in the industry to compete and showcase their artistic talents. In addition, the show features the award-winning Middle East Beauty Awards, which aims to recognise and encourage top talent in the industry at home and abroad.